CanadaHelps.org really helps!

The website I chose was CanadaHelps.org. This website is very unique from other giving websites as it actually acts as a portal for you to select or search any charity you want and donate through the site.

According to the website ,"Our mission is to promote – and ultimately increase – charitable giving in Canada. Because we’re a non-profit our fees are typically half that of the for-profit alternatives. We do this servicing Canadian donors, charities and corporations."

CanadaHelps provides an easy way to donate and fundraise online. By simplifying the process CanadaHelps aims to increase charitable giving in Canada. They offer services for both charities and donors. The website is connected to every registered charity in te country. The organization has raised ovr $600 million dollars in donations and relies only on 1.8% of the donations given to operate. To date the website is relied on by over 16,000 charities for their affordable online technology.

The site also provides online technology for small and medium sized charities. CanadaHelps  provides online tools and technology for  a small rate in order for charities to raise funds and work more efficiently. Canada Helps also provides education via training programs and online webinars  Topics include marketing and outreach, good governance, technology and of course fundraising.

According to JohnHaydon.com, there are many components to consider in order to create a successful donation website. The site lists 19 ways to raise more money for donations .I will include the most successful that apply to CanadaHelps.

• Limit paragraphs to 2-3 sentences

The paragraphs used throughout the site are very short and easy to read. The language used is very easy to understand. The audience can very easily navigate through the site due to the concise language used.

• Use pictures

Pictures are used throughout the site. The most successful use of pictures is on the main page. Several pictures are used to promote various charities that the user can donate to. The photos are selected to easily give the user an understanding of the charity. Small icons are used throughout the site and are clean and compliment the branding of the site.

• Use white space to direct the eye

The pages do not seem too cluttered and everything presented is very straight forward. White space is used very successfully. 

• Reduce steps to donate

Ultimately CanadaHelps reduces the steps to donate process. The site does an excellent job in helping those who want to donate find the charity that suits them best in the easiest way possible. On the website they directly say, "For Canadian donors, we are a one-stop shop for discovering, donating and fundraising online for any registered Canadian charity".

• Create a seamless donor experience across all marketing channels

CanadaHelps really nailed the seamless donor experience across all marketing channels as they have a mobile site and social media pages that all successfully convey the same messages and focus on their mission , vision and values.They also have videos on the site that talk about their organization.

This site is fantastic as a lot of the time, those that want to donate have a very hard time finding the right charity for themselves. I recommend anyone to use this site especially if they had questions about the specific charity they wanted to donate to or if they were looking for a new charity to get involved with.I believe this website will succeed in generating more donations!