Charity: Water and how it's website motivates online donations

Since the invention of the internet it is easier than ever for people to donate to charities whenever they want from wherever they are. There are a number of different factors that go into creating a good charity website. According to insivia.com what goes into creating a well done and motivating charity website is this:

• Tell people what you do
•  people want to know what exactly a charity does, who they help and how their money will be used
• Keep your design clean
• a confusing and cluttered website can make it hard for people to understand what you do and how and where they are supposed to donate

•  Be straightforward
• don't use jargon and terms that people don't understand 

An example of a charity website that does all of these things very well is Charity: Water. It's website is very simple and easy to follow. As soon as you open up the page you are immediately taken to the donate page where you can put in an amount by monthly donation or a one time donation. The page also directly says on it that 100% of your money will fund clean water projects for people in need.

Photo credit: charitywater.org

The top bar also has a why water? section which gives you stats on the number of people that live without clean water in the world (663 Million) as well as talks about how they tackle the water crises and the great things having clean water can do.

There is also a section at the top called our work that talks about how they work, where they work, the progress they have made and stories from people they have encountered and helped. This page helps give people a larger overview of what the organization does and who it helps.

The is also an about us page which talks about the founder, staff and board. It also provides a link to staff stories and career and internship opportunities. This page gives people a chance to know about the people that work for the charity as well as look into become a staff member or intern if they so choose to get more involved with the charity.

This website is very simple, clean and nice looking, easy to follow and understand. All the facts you need and want to know before donating are right there. They make it very easy for people donate what they can to the charity which is part of the reasons it was inclueded cssdesignawards.com list of 25 emotive charity and non-profit websites.

If you would like to donate to Charity: Water please to do here.

- Thea Ness