Reporting on Sustainability

Photo credit: Telus

Telus is one of biggest telecommunication companies and it is known for supporting a number of causes. When researching into companies reporting on CSR Telus was one of the ones that stood out the most for me. As a Telus customer myself I thought it might also be good for me to learn a little more about their initiatives. The document I looked at for this blog post was Telus's Sustainability Report 2015.

Why did Telus's Sustainability Report 2015 report stand out to me?

Photo credit: Telus

1. In true Telus fashion the report featured numerous high-resolution eye catching photos. The vibrancy of the photos give the report an attractive look that quickly grabs the reader's attention.
2. The report uses real people when discussing different initiatives which I feel makes the report and the work that Telus is doing for sustainability feel more relatable
3. The document is easy to read, follow and understand
4. The document flows well and uses illustrations and quotes often to demonstrate points
5. Telus's goals regarding sustainability are clearly stated under each initiative and the outcomes of that goal are clearly shown

Overall I think Telus's use of illistrations, imagery, testimonials and clear voice are what make this document an excellent example of CSR reporting. If more reports are written and designed as this one was more people might be interested in reading them and learning more about the CSR initiatives of companies they buy goods or services from. 

To read more about Telus's sustainablity report click, - here -
To learn more about Telus's CSR initiatives click, - here -

- Thea Ness