The Flames Foundation for Life

I found that there are several categories of social responsibility that businesses are executing these include environmental efforts, philanthropy, ethical labor practices and volunteering. The Calgary flames participate in philanthropy and volunteering.

The Calgary Flames participate in corporate social responsibility through the Flames Foundation for Life and provide an exceptional example on reporting their efforts. On their website they clearly state what they do and the amount of money they have donated this year, “Flames Foundation for Life has several annual commitments in support of health/wellness, education and amateur and grassroots sports.  This year the Flames Foundation for Life distributed over $2.4 million to annual projects plus donations to Southern Alberta charities in need” (Calgary Flames,2016).

They also provide links for previous years donations to Red Cross and Kindle. The page is very easy to read and clearly highlights the various new programs they are fundraising for this year these include the Calgary Flames Grade 6 YMCA Membership Program and HEROS- Hockey Education Reaching Out Society and the Calgary Flames AtSchool Program in partnership with Chevron. The page then highlights the programs they are committed to each year in different categories. These categories are education, health and wellness, grassroots and amateur sports. The website also includes a page dedicated to community support that focuses on the many community initiatives they are engaged in. This site is also successful in reporting as it provides several links to various websites for more information on their programs as well as great pictures and several videos. The What We Do page includes a very cute video talking about what they do for the HEROS campaign.

            Stakeholders would be very happy to see the this reporting and by providing a video on the website that has an emotional appeal does an excellent job in providing them some insight into how the Flames Foundation for Life is passionate about making a positive impact for organizations and communities.

Link to the Video 

            Stakeholders would be very happy to see the this reporting. By providing a short video on the website that has an emotional appeal, The Flames Foundation for Life does an excellent job in providing them with insight into how the Flames Foundation for Life is passionate about making a positive impact for organizations and communities.

Link to the Website